Tag: Online Marketing News


Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

A Guide to Visual Content for Social Media [Infographic]
Visuals are an essential component of any social media strategy. This infographic shares some tips from top experts to provide you with the knowledge and tools to create and amplify visuals on social channels and increase brand visibility. (Social Media Today)

What Influencer Marketing Really Costs
Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. Here is pricing information from agencies, talent agents and the social influencers themselves for Instagram, Snapchat and YouTube pricing. Cost is based on many factors including campaign length and price per follower. (Digiday)

New Google Ad Filter Frightens Some Publishers and Ad Tech Players
Google plans to build an ad filter into Google Chrome that will prevent pages from showing ad formats that are determined to be too intrusive. The Coalition for Better Ads will be monitoring these ads. While the intention is to protect users from being bombarded with annoying ads, it may hurt the ad publishers by putting the power into Google’s hands. (AdAge)

LinkedIn Will Now Rewrite Your Profile For You (Seriously)
LinkedIn has a new feature called the “Suggested Summary” tool that will provide you with keywords and phrases to help you get noticed by your target audience. Just by having 40 or more words in your summary ensures you show up in search results, and by using the keywords and phrases from this new tool are also indexed into LinkedIn’s massive search engine. (Business2Community)

Google Has Officially Rolled Out a New Tab-Based Local Panel with Quick Access to Reviews
Google has rolled out a new user experience for the local panel in mobile search results. This means you can now quickly toggle between local business’s overview details and reviews for the business, making it easier to get information about the particular business. (Search Engine Land)

2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels
Social media marketing is widely used in business, and Facebook is still the most valued and most used social network channel for both B2B and B2C brands. This report shares commonly used social platforms and the most important paid social media channel for B2B and B2C. (MarketingProfs)

Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement
Placed is an advertising data player that uses opt-in mobile panels to track foot traffic to stores. The location-focused company will still operate independently, but Placed will also report to Snap’s CSO, Imran Khan. The companies will put data sharing, privacy and security guidelines in place to separate advertiser data. (AdWeek)

Facebook Adds Templates for Canvas Ads, Extends iAd-like Format to Collections
Facebook rolled out three new templates where advertisers can create Canvas ads to achieve certain business objectives: get new customers, more in-depth look into a particular product or service and sell products. Also, a Canvas post can act as the main creative showpiece in a shoppable Collection ad. (Marketing Land)

What were your top digital marketing news stories this week?

We’ll be back next week with more digital marketing news. Have something to add? Leave a note in the comments to Tweet to @toprank.

The post Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters appeared first on Online Marketing Blog – TopRank®.


Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing

Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
The way content marketing draws attention and helps build genuine relationships with the audience is what sets it apart from other marketing tactics. Smart marketers are using content marketing to approach their target audience in a more subtle way to ensure the customer needs are met while building brand credibility and trust. (Social Media Today)

What Influences Consumers to Purchase From Marketing Emails?
A recent survey conducted of 1,004 consumers who have received marketing emails in the past year reports how the different generations are influenced in their purchase decisions. Consumers are most influenced to make purchases from marketing emails by sales/discounts and brand reputation. (MarketingProfs)

The Rise of Influencer Marketing in B2B Technology
B2B marketing has definitely shifted with new challenges when it comes to influencer marketing in enterprise technology. To better understand these shifts and get actionable solutions, 10 industry experts have weighed in about implementing and scaling influencer marketing. (TraackrClick here for the Influence 2.0 study from today’s video!

See How You Stack Up With Inline Competitive Metrics
Six new metrics are available at the campaign, ad group and keyword levels in the main UI and Reports tab in Bing Ads. You can also access these reports via the Bing Ads API. Advertisers can now see how their campaigns, Ad groups and keywords stack up against the competition. (Bing Ads Blog)

Google to Stop Using Information in Gmail to Target Personalized Ads
Google announced that the enterprise version of Gmail and the consumer version will more closely align later this year. Both enterprise and consumer versions of Gmail will not be used to target personalized ads. The ads shown will be based on a user’s settings, including the option to disable personalized ads altogether. (Search Engine Journal)

New Ways to Protect Your Pinterest Account
Pinterest is rolling out a two-factor authentication to everyone in the next few weeks to add security by requiring a verification code every time you log in. You can receive the code via text message, or for added security, download Twilio’s Authy app. If the two-factor authentication is enabled, it works across your entire account on all devices. (Pinterest Blog)

Adobe Is Launching AI-Powered Voice Analytics
Adobe is adding voice analytics to the Adobe Analytics Cloud which will help people better understand how media is consumed via voice-enabled devices. You can track voice usage by intent and add specific parameters and a brand can measure top-of-funnel metrics, as well as trends and patterns at scale over time. (AdWeek)

Messenger Just Added More Fun to Your Video Chats
Facebook Messenger has added new features to video chats. You can now use animated reactions, filters, masks and effects. You can also take pictures of your one-on-one and group video chats and share them with your friends. (Facebook Newsroom)

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news. For more news and expert insights, follow @toprank on Twitter!

The post Digital Marketing News: Content Is Still King, Purchases from Email, B2B Tech Influencer Marketing appeared first on Online Marketing Blog – TopRank®.


Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look

The Hipster’s Guide to ROI [Infographic]
Marketing lingo has expanded and with all of the acronyms, it’s hard to decipher and differentiate combinations of letters. This infographic will show you the most common acronyms and esoteric language related to marketing ROI, giving you an explanation of what they are and why they matter. (LinkedIn Marketing Solutions Blog)

SEMrush Ranking Factors Study 2017
Google ranking factors constantly updates with every major algorithm change. In this report, the 12 most substantial and controversial factors (including website visits, pages per session and content) were chosen to show what impacts search results and to identify consistent patterns in the ranking mechanism that could be helpful to the SEO community. (SEMrush)

Check Out Our New Look!
Twitter has listened to the feedback from its users and have made some updates to the design. Some of the new features include: Typography has been refined to be more consistent with bolder headlines and rounded profile photos, Tweets are now updated instantly on the mobile app with replies, retweets and like counts so you can see real-time conversations and links to articles and websites now open in Safari’s viewer in iOS so you can easily access accounts on websites you’re already signed into. (Twitter Blog)

LinkedIn Adds Images in Comments, New Opportunities for Job Listings
There have been many small yet impactful new updates to LinkedIn recently, due to audience demand. One new feature is you can now add images into comments on posts within the LinkedIn platform. Another boost for LinkedIn is Google’s new tool which helps people find jobs directly through Google search, which sorts through various listings, including LinkedIn. (Social Media Today)

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat
Instagram Stories is the section of disappearing posts, which recently pulled ahead of Snapchat with an increase of 50 million users in just two months. Instagram also announced that users are now allowed to replay live video instead of it immediately disappearing. (AdWeek)

Google’s Job Listings Search is Now Open to All Job Search Sites & Developers
Google is now offering a formal path for outsiders to add job listings in Google search. Although it doesn’t have an official name, it’s part of the Google for Jobs initiative. You can also track how well your job listings are doing in Google search with a new filter in the Search Analytics report in the Google Search Console. (Search Engine Land)

Oh, How Pinteresting!
Pinterest rolled out a fresh new look for Lens, and instead of only being able to recreate your favorite restaurant dishes at home, Lens can now recognize and recommend outfit ideas including shoes, shirts, hats and other styles. The new interface and built-in tools make it easy to Lens the world around you. (Pinterest Blog)

The Most Important Skills for B2B Tech Marketers
B2B technology marketers rely on many skills for their niche market. The most important skills among Millennials, Generation Xers and Baby Boomers were soft skills, including communication and people management and writing skills. Others included digital media marketing and content marketing. (MarketingProfs)

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news stories. Craving more news in the meantime? Check out TopRank Marketing on Twitter @toprank!

The post Digital Marketing News: ROI Acronyms, Google Ranking Factors and Twitter’s New Look appeared first on Online Marketing Blog – TopRank®.


Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads

Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]
Personalization is a priority for many marketers to better reach and engage with their audience. This infographic shares statistics and 4 easy steps to create content experiences that resonate with your audience and provide valuable and personalized information. MarketingProfs

Google Releases A Website Builder for Small Businesses
A new tool called “Website”, is a single-page website builder that is free and allows small business owners to create and edit websites in minutes, either on desktop or mobile. This feature is an extension of Google My Business, meaning you have to have a complete GMB listing to use the tool. Search Engine Journal

The Most Hated Online Advertising Techniques
This is an updated study, originally conducted in 2004, to understand how consumers respond to online advertisements today. Participants were shown different types of advertisements and rated how much they liked or disliked them. The results show the most (and least) “hated” online advertisements for both mobile and desktop platforms, and some of the characteristics remained the same as the early 2000’s. Nielsen Norman Group

Data-Inspired Guides to B2B Sales & Marketing Lead Generation
Targeting the right leads at the right time is one of the biggest challenges for B2B marketers, and this report shows you insights on lead generations, how quality data can optimize demand generation programs and ways to shorten the modern sales cycle. Dun & Bradstreet

Bing Ads: Opt Out of Displaying Ads on Desktop
Advertisers can completely opt out of desktop displayed ads by now setting their bids to -100%. This is a new feature that is aimed to support mobile-only campaigns and allows advertisers to set negative bids for desktops. It will be available to all advertisers in the next few weeks, and is supported by Bing Ads Web Interface, Bing Ads Editor for Mac and Windows and Bing Ads API. Search Engine Journal

Snapchat Opens Self-Serve Ad Platform, Provides New Ad Creation Tools and Options
Advertisers can now create and purchase their own Snapchat ads via a new dashboard. You can also use Snapchat audiences, which includes lookalikes, Audience Match options and Snap Lifestyle categories which use in-app data and location-tracking to reach audiences with more relevant messaging. Lastly, the Snap Publisher tool allows advertisers to create Snap ads with pre-designed templates, which will be available in the near future. Social Media Today

Twitter is Testing a Way to Let Users Know What’s ‘Happening Now’
Twitter’s new module at the top of a user’s timeline showcase popular events that are occurring, such as sports. You can click on a card to see a timeline of tweets related to those events. This feature is still in experimentation phase, but could be launched soon. AdWeek

Introducing the LinkedIn Content Insights Quarterly: Q1 2017
These insights will appear after the close of every quarter which uses LinkedIn data to examine what content LinkedIn members are engaging with on the platform. Categories included in this report are top topics, top articles, top growth topics and advertising and engagement topics and articles. LinkedIn Marketing Solutions Blog

What were your top digital marketing news stories this week?

We’ll be back next week with more top digital marketing news! Need daily news? Follow @toprank on Twitter!

The post Digital Marketing News: Marketing Personalization, Google Website Builder and Bing Ads appeared first on Online Marketing Blog – TopRank®.


Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll

Why Creativity Matters More in the Age of Mobile [Infographic]
Based on Facebook’s new ‘Why Creativity Matters in the Age of Mobile’ report, this infographic shows four big shifts that are driving the way that we consume media, including that consumption is no longer linear, our visual-first evolution and more. Social Media Today

Goodbye Forever, Orange Fingers — Eating Cheetos Could Get an Epic Upgrade
Cheetos and Betabrand are coming together to solve a long-time snack crisis — Cheeto fingers. The mix of brilliant understanding of the user experience from a product standpoint, and creativity in finding a resolution involving user-interaction, is an inspiration for marketers everywhere. Inc.

Expanding Pre-Roll Ads to Periscope Video
Twitter is expanding their pre-roll ads as their video viewership continues to grow. The platform is now giving publishers the opportunity to monetize content while allowing brands to advertise against that content with pre-roll ads on Periscope. Twitter

Mobile now accounts for nearly 70% of digital media time [comScore]
comScore recently released a report that shows 70% of digital media time is spent on mobile, with less than one third being consumed on desktop devices. 60% of that mobile time is spent within ads. However, while less than one third of digital time is spent on desktop, 80% of ad dollars are being spent there. Marketing Land

Introducing Pinterest Propel for successful advertising
Pinterest has announced a new program called Pinterest Propel to help train soon-to-be Pinterest advertisers from agencies and brands alike. In order to qualify for the benefits, like 30-day one-on-one phone support, advertisers must be prepared to spend $100/day or more on Pinterest ads. Pinterest

More Ways to Share with the Facebook Camera
On Tuesday, Facebook rolled out two new ways to share photos and videos: a new Snapchat-esque in-app camera that allows users to add effects and dynamic objects to their photos, and they’ve added Facebook stories to the main Facebook app. Facebook

Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads
Google AdWords has released three new improvements to Dynamic Search Ads. These changes include page feeds that allow advertisers to specify exact URLs within DSAs, expanded text ads and showing more relevant ads by default. Search Engine Journal

What Consumers Really Think About YouTube’s Offensive Content Problem and Its Advertisers
AdWeek recently commissioned a survey of 502 consumer respondents to show what they really think of the ongoing controversy of advertiser’s content being shown prior to offensive content: “the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands.” AdWeek

What were your top news stories this week?

We’ll be back next week with more top online marketing news. Have something to add? Share your thoughts in the comments to Tweet to @toprank.

The post Online Marketing News: The Age of Mobile, Cheetos Snackware & Twitter Expands Pre-Roll appeared first on Online Marketing Blog – TopRank®.


Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons

Infographic: Who Is the Millennial Female Micro Influencer?
Who is a millennial female micro influencer? How does she compare to your average social media user? She tends to have a larger following with more engagement, and posts about topics like travel, fashion and health and fitness. This infographic sums up who this person is and what her followers and habits are like. AdWeek

Apple introduces Clips: the fun, new way to create expressive videos on iOS
This week, Apple introduced Clips — a new way to create expressive videos out of music, photos, video clips and more. These Clips also feature interactive titles that are based on your voice, and are easily posted directly to Facebook, Instagram, YouTube, Vimeo or a variety of other platforms. Apple

New: Save Your Live Video to Your Phone
Late last week, Instagram announced the newest addition to its live videos – users can now save their live videos directly to their devices. However, these saved videos will not retain comments, number of views or interaction data. Instagram

52% Say Majority of Their Business Marketing Activity Is Digital [DATA]
Search Engine Journal reports: “According to a survey sent out to Search Engine Journal’s Twitter audience, 52% say majority of the overall marketing activity for their business is digital.” Does this mean that brands are straying away from traditional advertising in favor of digital? According to a recent study by AdRoll, 65% of marketing decision makers spent more than half of their marketing budget on digital marketing. Search Engine Journal

Facebook rolls out seasonal greetings at the top of the News Feed
Facebook’s Goodwill team — the same folks that brought us Friend’s Day videos — have rolled out new animated media to announce the change of the season. In the northern hemisphere, users will see images of birds and flowers. In the southern hemisphere, users will see falling leaves. TechCrunch

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
According to Marketing Land, “Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn will also enable business to target ads based on people’s email addresses, as its aforementioned rivals already do.” Marketing Land

How Much Instagram Influencers Charge to Post Sponsored Content
MarketingProfs reports: “Influencers charge $271, on average, to share a sponsored post on Instagram […] Modeling influencers charge the most ($434, on average) per sponsored Instagram post. Music influencers charge the least ($201, on average). Modeling influencers also tend to have the largest audiences (141,563 followers, on average), and music influencers tend to have the smallest (26,403).” MarketingProfs

Google Admits Brand Safety Is a Global Problem
Prompted by recent events in the UK, where a media group paused all of its clients’ display spending due to ads appearing next to questionable and/or unsafe content through Google’s ad network, Google is reevaluating their practices around unsafe advertising. However, advertisers must also call themselves into account and ensure they understand where and how their ads are being placed. For brands to maintain safety, everyone needs to be watching. Ad Age

What were your top online marketing news stories this week?

I’ll be back next week with more online marketing news. If you have something to share, sound off in the comments or Tweet to @toprank.

The post Online Marketing News: Millennial Micro Influencers, Apple Clips, Facebook Seasons appeared first on Online Marketing Blog – TopRank®.