Category: Email Development

How to Fight Procrastination

Everyone procrastinates on occasion, but a full 20 percent of the U.S. population puts off today what they can do tomorrow on a regular or chronic basis, according to a study on the topic. Procrastinating leads to everything from filing

The Road to More Intelligent Lead Generation with Email

Ask a marketer to list their priorities in 2017 and most of them would put driving traffic and lead generation at the top. Hubspot’s State of Inbound report reveals just that with more than 60% of them listing generating traffic

Things to Start, Stop and Keep Doing with Your Email Marketing

Is your email marketing strategy not responsive enough to bring high conversions? Then, friends, it is not the mistake of this useful tool, but the lagging lies on your approach. Email marketing can still be an influential tool which can

Boost Your Conversion Rates: 4 Top Email Marketing Ideas For MCommerce

The verdict is in: mcommerce is the new ecommerce. With over 40% of emails opened on mobile devices first, it is now more important than ever to get your brand’s email marketing down to a tee. From newsletters to cart

6 Ways to Constantly Improve Your Email Marketing

Email Marketing is the mainstay of modern marketing. You don’t believe me? No worries. Check out McKinsey & Co report that clearly states that US companies acquire 40 times more customers through emails than Facebook and Twitter combined. In short

6 Rules for Stellar Email Marketing Copy

Americans are bombarded with anywhere from 4,000 to 10,000 advertising messages and well over 100 emails every day. That means email marketers have their work cut out for them when it comes to capturing readers’ attention and inspiring them to

Best Practices for Email Marketing on Mobile Devices

The scales have tipped. For years, mobile devices were capturing people’s attention in ways that threatened the sovereignty of desktops. Now it’s official: Today, more people open their email on mobile devices than on desktops, and the gap between desktops

Avoid Blocked Images in Emails with Inline Images Feature

What does a perfect email campaign look like? Clear message, thoughtful design, eye-catching pictures… However, blocked images can ruin your email campaign, making emails look very different in subscribers’ inboxes – broken, messy and disappointing. Is there a way to

Email Click Through Rate: What It Is and How to Improve It

You should pay special attention to the content: sprinkle links generously as more links tend to increase the CTR–adding a single extra link can make users click through your web a whopping 25% more. This doesn’t mean that you have to fill the email with links, though. That’s needy.

Interview with Reed Gusmus of QASymphony

1. Can you please shortly tell us about your company and the services you provide? At QASymphony, our principal focus is on providing clients with exceptional software testing, QA, and test case management tools designed specifically for use within the